Creating strength from unity ...

For a long time now the bridal market has been the heavily publicised and promoted focus of the formal industry with a plethora of various magazines, directories and websites in each state. We have seen the need to make sure all niches of the formal industry be promoted with equal vigour.

Formal Australia is a small group committed to the active un-biased promotion of all formal wear for every occasion in Australia using our magazine and website as tools to promote, support and encourage growth for our participants.

We encourage healthy co-operation by all in the Australian Formal Industry to use the Formal Australia magazine and website as an equal opportunity platform, giving the consumer a single point of information and encouragement for their impending purchasing decision.

Bringing together all designers, retailers, wholesalers, distributers to take part and contribute information, designs, editorials, images, events, special offers, latest products we not only create the perfect viewing platform but also draw more traffic to direct to your business, creating strength from unity.

I personally would love to have you involved with Formal Australia and look forward to discussing possible opportunities that will be of mutual benefit for you and the Australian consumer. I welcome any suggestions and feedback on how we can be of assistance.

I look forward to speaking with you soon. Enjoy your day.

Shaun Ford
Director - Formal Australia Pty Ltd